Family Services identity and brand guide

Family Services is a large, historic organization that serves many diverse people. The common thread? A commitment to helping people find their path toward a brighter future. We used the symbolism of a bridge to communicate this vision (which is also a nod to the three-rivers region), and prismatic colors to represent their vast diversity of programs. Throughout the discovery process, we also worked with the communications team to incorporate their new tagline, ā€œDream Again,ā€ into their brand. The result is a fresh new identity that achieved that most difficult of tasks: broad support among a wide range of stakeholders.

FSWP brand guide
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